Book a call

A design engineering studio for products people use every day.

Formgiving is a two-person studio helping founders shape and build digital products for everyday life.

From an early idea to a product that needs rethinking, we bring product design, brand, and front-end engineering together to make something that works well and feels right.

Worked with brands and companies below

Conigma

Conigma is an AI GTM and CRM automation software that helps teams build workflows to keep their CRM in sync with tools they use.

CRM, brand, design engineering

Pudgy World

Pudgy World is a browser-based multiplayer experience that brings the Pudgy Penguins universe to life. Players can customize their penguin, explore different towns, follow story-driven quests, play mini-games, and connect with friends, all without downloading anything.

Web3, web design

Sibyl

Sibyl aimed to make finding legal help simpler by connecting people with trusted practitioners suited to their needs. The platform was designed to help people understand their options and find the right support, while giving practitioners a way to connect with those seeking their expertise.

Legal tech, product design

Wellim

Wellim is an AI travel booking platform that keeps itineraries, budgets, checklists, and bookings in one place. Stay recommendations follow each traveler’s preferences, budget, and destination, so planning and booking stay connected.

Travel, brand, product design

Servd

Servd is a way to find and book restaurants across India. The landing page introduces the cities it covers, the restaurants Servd runs, and events people can reserve with a meal.

Hospitality, brand, web design

Our services

Product

From the first idea to the next version. We help define what a product needs to do and how people move through it.

Brand

The identity a company is recognized by. We shape its visual language so the brand and product feel like they belong together.

Interface

The screens, interactions, and details people use. We bring clarity to the complex and care to the everyday.

Design engineering

Design carried into code. We build interactive prototypes and front-end experiences, refining how things respond, move, and feel in use.

How we work

You work directly with the two of us. We share work early, make decisions together, and design and build as part of the same process.

  1. 01

    Define

    We review what you have, walk through the product, and look at what you know about its users. Together, we agree on the problem, what to keep, and what to tackle first.

  2. 02

    Develop

    We map key flows, explore the interface, and prototype important interactions. You see work in progress early, so we can resolve questions and decide what moves forward.

  3. 03

    Deliver

    We finish the screens and code, check the experience across devices and edge states, then document the components and decisions. We close by walking your team through what’s ready and what still needs attention.

Working with Formgiving

We currently work with a small number of founders at a time, across AI, travel, fintech, and social products, shaping early ideas into products that hold together.

If you’d like to talk about your product, an idea you’re exploring, or simply have a question, feel free to get in touch.

Book a call